Services

Sophisticated Go-To-Market (G2M) initiatives require marketing, direct selling and channel team coordination to both build demand, and convert demand into real revenue. Rarely is cross-functional teaming an easy or natural process.

Allmark Consulting helps your organization develop G2M excellence. We help define operational best-practices, then work with each of the G2M functions to define their value in the process. Finally, we align teams for seamless delivery of your value proposition into your target market. 

• G2M Strategic Planning
• Marketing, Channel and Sales KPIs
• G2M Process Optimization
• Campaign Development
• Brand, Solution Messaging
• Marketing/Sales Operations

Developing a comprehensive product strategy can be challenging. Overlooked customer feedback, closely held executive bias and limited competitive exposure limits your ability to craft an effective strategy. 

Allmark's approach to Product Strategy leverages the voice of your customer and compares broader market requirements. We inventory existing product capabilities against those requirements, and develop a winning product strategy, inclusive of: 

• Market Segmentation and Requirements Analysis
• Product Vision and Positioning
• Messaging Frameworks
• Competitive Analysis
• Product Launch Planning

Partners are essential to growing SaaS businesses. Effective partnerships offer greater market reach, new revenue streams and accelerated product advancement. But cultivating a healthy ecosystem is complex.

Whether you're trying to create a reseller network, enhance referrals, evaluate product partnerships or foster strategic relationships - Allmark Consulting can help you achieve your ecosystem goals. We'll design a phased rollout of a Partner Strategy and execute leveraging your own cross-functional team.

• Ecosystem Evaluation
• Partner Prospect Recruitment 
• Partner Solutions Matrix
• Referral Management
• Strategic Partner Engagement
• Marketplace & Developer Programs